Watch the Beautiful One-Minute Ad Asking the Redskins to Change Their Name

With the owner of the Redskins vowing “NEVER” to change the team’s name, Native American tribes around the country launch a national campaign to do just that.

by YES Magazine
posted Jun 10, 2014
Thanks to R. 

Image from “Proud to Be”, a film by Roj Rodrigez Represented by Pix Management.

The 60-second commercial “Proud to Be,” created by the National Congress of American Indians, will reach its largest audience thus far when it’s aired Tuesday night during the NBA finals game. Considering a game just a few nights earlier  between the Miami Heat and San Antonio Spurs attracted more than 15 million viewers, the ad will likely reach tens of millions of Americans.

“The Change the Mascot movement is larger than Yocha Dehe or any one tribe.”

The ad is a beautifully shot video collage of different Native American individuals across the country. It lists off the many terms Native Americans use to refer to themselves—and points out that redskins” isn’t one of them.

“Proud to Be” is the most recent effort by Change the Mascot, a campaign to change the name and mascot of the Washington Redskins, an NFL team. The campaign argues that the word “redskin” is a racial slur and is therefore inherently offensive, no matter what the intentions are of fans, players, or the NFL.

Redskins owner David Snyder does not agree.

“We’ll never change the name,” Snyder said in an interview with USA Today. “It’s that simple. NEVER. You can use caps.”

But opponents are equally confident. “I think the name will be changed within the next three years,” said U.S. Senate Majority Leader Harry Reid who has been a strong advocate for the change. “Native Americans are organized. We have Native Americans who now are not all poor. We’ve got these Indian gaming establishments who have money, who are gonna help with this.”

One tribe that’s stepping up is the Yocha Dehe Wintun Nation (pronounced YO-cha DEE-hee), whose land is just west of Sacramento, Calif. The group is the financial backer for Tuesday night’s ad, which will air in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and, of course, in Washington D.C.

The tribe didn’t release how much they paid for the advertising slot, but called it a “significant investment.” The Yocha Dehe credit their Cache Creek Casino Resort, originally opened as a bingo hall in 1985, as the source of their financial independence. According to their website, the casino is the largest private employer in Yolo County.

“The Change the Mascot movement is larger than Yocha Dehe or any one tribe,” said James Kinter, Yocha Dehe’s tribal secretary. “It’s about all tribal people and non-tribal people raising their voices in protest.”

Check out the full-length, two-minute version of “Proud to Be” below.


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22 Responses to Watch the Beautiful One-Minute Ad Asking the Redskins to Change Their Name

  1. Ask and ye shall receive…

    Redskins trademarks canceled by U.S. Patent Office

    “…The Washington team can appeal and retain its federal trademark rights in the meantime. And even if the club loses on appeal, it can continue to use the name, as it has for more than 80 years. But without trademark protection, others could potentially use the team’s name and logos to sell merchandise with impunity, although owners of unregistered marks can still try to protect them through state statutes or common law.”

  2. Janel says:

    All cultures have been violated and that is due to human unconsciousness. The so-called ‘native’ Americans need to get over it. I live close to a boundary and enjoy wonderful relationships with Cherokee folks. But it is well nigh time to realize we are all in this experience TOGETHER. The ‘native’ Americans were not the first as most of us realize. Like so many, the land upon which they live was usurped, but how long do we have to pay for this?

    As a member of the 51% of the population, maybe we need to stand on a soapbox, too. Enough of this. Let’s work together to share the best of what we have learned.

    • schauminator says:

      Always remember this is Indian country that was stolen from them.

      • Janel says:

        It is human being country. Yes, horrible things were done to these beautiful people, but this is going a bit too far.

        • schauminator says:

          Please know, Indian country is any of the many self-governing Native American communities/reservations throughout the United States. It is a legal category, spoken to in Title 18 of the U.S. Code it includes “all land within the limits of any Indian reservation”, “all dependent Indian communities within the borders of the United States”, and “all Indian allotments, the Indian titles to which have not been extinguished.” This is the legal classification that defines American Indian tribal and individual land holdings as part of a reservation, an allotment, or a public domain allotment. All federal trust lands held for Native American tribes is Indian country. Federal, state, and local governments use this category in their legal processes.
          Indian Country, it is what it is. Don’t like it, call your congressman/woman to try and change it.

  3. the1irf says:

    If the CodeTakers like the name RedSkins, then i am with them.
    I am not with those who want to be victims and have been used by the agenda hiding within the Liberal/Progressive indoctrination protocols. Victims are weak and so is anyone who gets sucked into that horse-pucky; or worse sells it or jumps on board to gain PC status. Shame on you all. You are all showing what easy game you are for the things you say you are against… the controllers behind the scenes looking to keep you slaves.

    • LHay says:

      It’s not about taking sides. It is about appreciating values. Who has knowledge that goes beyond placing bets, being dependent on corporate monopolies, manipulating derivatives, and being in that box? Any Native culture that survived in good health for thousands of years has valuable knowing. Native diets are healthier than Western diets (Inuit, Masai). Native, or basic skills are useful if a solar storm takes out electricity and literally fries AC current all the way down the line to anyone’s PC. Without AC power, supermarkets, hospitals, and “dependency” infrastructures can’t function. If earthquakes, tornadoes, and volcanoes destroy the life-style, the greatest value will be those who know how to farm or fish, be comfortable in the wilds of Nature, and have Spiritual awareness that knows which way to walk to find the nearest clean water.

      It is the Mexican family that farms or a nearby tribe that does fishing that will be the greatest value if the “power” structure goes down. I value and respect these people as my neighbors. And the “controllers behind the scenes”? Their plan is to reduce the population, so they keep everyone occupied with the games, picking sides!

      • Jean says:

        Thanks, LHay and hugs, ~Jean

        • schauminator says:

          Yes, and all the owner of the Washington Red skins would need to do is select several names to re-name the skins to The Washington Navajos, Iroquois, Cherokees, Sequoias or Sasquatch Big Losers.

          • the1irf says:

            Yes, Shuauminator, exactly, and then which tribe is going to get upset then because they weren’t liked or special? People are way too overly sensitive on this stuff and playing the victim game. Doing this stuff is designed to suck energy. No one sees that it is an energy sucking device under the guise of being called high spiritual consciousness. Hooy! It is not. It is trying to spool up containment and suck that energy for self. I see the energy flows. People are duped because of all the good sounding stuff they have been taught to think, yet are lying to themselves about what really happens with this dynamic of finger-pointing’s accusation and rationalization but don’t know it.

          • Jean says:

            I understand your problem, here, I think. I belonged to a church a while ago that had a lot of GLBT people in it. They were very, very careful to be politically correct with everyone and everything. What I noticed, however, was that this was because as individuals they had not really dealt with their own traumas, perhaps those inflicted on them by the straight population. We can all guess what a nightmare that must be.

            I will always hope for the time to come when being politically correct won’t make a difference . . . when we’ll look back and laugh and say that is the way it was back then . . . and everyone will have healed from their lives 🙂 Hugs, ~Jean

          • schauminator says:

            Let the Indian Tribal leaders determine what is acceptable. Place the decision on them.

          • I hear the Fox and Sauk names are up for grabs. Maybe they could call themselves the Red Sauks??? 😉

            Ironically, it’s inevitable that the residents of North America would return to tribal law and custom. We’ve had only 300 years of a system that ain’t working… and it’s clear that the system that WAS (and still is) in effect for 7,000 years is the system we SHOULD be using!

  4. schauminator says:

    Change the name out of respect.

  5. Linda Steffey says:

    I love this……I LOVE our Native peoples…..they deserve our respect and support!! May the Great Spirit watch over them always and bring us ALL together as human beings at last!!! Linda Steffey

  6. LHay says:

    This is a wonderful Ad! Native Americans have a rich history. One of the most moving books that I have read is “Watch for Me on the Mountain”, by Forrest Carter, the story of Geronimo with such depth and information unknown before to me including the reason that Geronimo surrendered to the US Calvary.

    Native Americans are survivors from Atlantis and have learned over thousands of years to turn to Nature and the Spirit within, or there is no survival. I learned about Native American wisdom from Tom Brown, Jr. who was taught from childhood by a great Apache ‘Master’, called “Grandfather”, and he tells of his experiences in all of his books. Great knowledge!
    Here is “The Vision: The Dramatic True Story of One Man’s Search for Enlightenment”.

    After reading many of Tom Brown, Jr.’s books, and knowing what happened with Geronimo from “Watch for Me on the Mountain”, I am convinced that Tom’s teacher, Grandfather, was one of the Apache children that Geronimo saved from the US Calvary and hid in the mountains of the Black Mesa. A great legacy was taught to Tom Brown, Jr., and he teaches to those who want to learn at his school. This knowledge, learned, would see us through all the changes that are to come.

    • Jean says:

      LHay, I think you would really enjoy the books by Kent Nerburn . . . In an effort to introduce his work to my readers, I’ve put portions of his writings online – link:


      PS The lectures you suggested to me might better be posted here by you . . . I am unable to get them to translate to a post without turning myself into a pretzel 🙂

      • Dennis says:

        I just finished “Neither Wolf Nor Dog”, by Kent Nerburn, as per your recent recommendation and am just starting “The Wolf at Twilight”. I would highly recommend reading these two books, in order, to anyone who wants to feel what it is like to be a Native American in today’s world and to get a sense of the depth of their suffering.

        In light of my experience with these books I feel changing the team name would be a worthy act of respect and kindness to a people who have blessed this nation in more ways than many of us realize. It also would reflect favorably on the team itself if it could muster the wisdom to do it.

        • Jean says:

          Dennis, thank you so much for your support here. Kent Nerburn’s work is extraordinary. . . we live what he shares in a very personal way . . . I’m attempting to find the time to publish a small piece from his collection called The Wisdom of the Native Americans. When I read their words, and I think of what we have been subjected to by our politicians are simply . . . cry. Hugs, ~Jean

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